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Make More from Facebook Ads for E-commerce: Measuring Performance
Facebook ads can generate visits and sales on your e-commerce website. To do better with Facebook ads and "make more" you first need to understand how well your campaigns are performing currently. When I am asked to look over a Facebook ad account my...
Google for Non-Profits – Free Ad Budget
There aren't too many things that are truly free in this world - but how does $10,000 a month in Google Ad budget sound? Most registered charities in Canada are eligible for a Google Grant of $10,000 a month ongoing. Of course there are some strings. You have...
To Boost or Not to Boost?
When you have been posting on Facebook for a while you will be offered the opportunity to "boost" your post. This means it will be seen by many more people than just your usual followers. Increasingly Facebook post are seen by only a fraction of your followers. You...